project showcase

Avantime - digital agency's website

Avantime is a digital agency in Stockholm that offers services in AI, technology,business development, design and digital marketing. During my internship here in spring 2025, I collaborated with another UX designer to create a website redesign concept, which I later developed with Wordpress.

Challenge

Challenge #1: Avantime's business area has changed, adding Team as a service (TaaS), building a network of partners for collaboration, and as expanding their AI services. The new website needs to reflect these changes and put focus on introducing the new services, driving leads for them.

Challenge #2: The old website had some UX issues, leading to user frustration and drop off. For example, the website was difficult to scan and navigate, requiring the user to do excessive scrolling to find what they are looking for.

Challenge #3: The visual design of the website felt a bit outdated and overwhelming. The elements did not have a lot of breathing space between them and lacked hierarchy that would guide the user through them.

Design process

To understand the design problem and possible direction, I did a competitor analysis of similar companies and their websites.  I also did interviews with various stakeholders who work with the website. During these interviews, another important insight came up: the tech stack chosen for the old website was too complex and inaccessible for a lot of people within the company to update the content. After additional discussions with the stakeholders and research, we decided to rebuild the website using a web builder that allows for easy, drag-and-drop editing after the site launch.

Together with another designer, we made multiple design iterations, focusing on minimal design, presenting the information clearly, and an intuitive layout.

Results

The final design was tested against the old website using A/B testing method. This user testing showed 80% faster task solving and information finding within the website, reducing frustration and mental load.
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The website was developed by me using Wordpress and Elementor. The user data after the website release showed a 25% increased user engagement rate, as well as a 40% increase in leads through the contact page.