project showcase
Carousel - Real estate finder's website
The primary goal of this project was to revitalize the Carousel Group's website, providing it with a more modern, engaging, and visually appealing aesthetic. This redesign aimed to align the website with the company's values and attract a wider audience.
Challenge
Carousel Group reached out to me about redesigning their company’s website to align it with the value they offer and attract a wider audience. They expressed the need for a more modern, engaging, and visually appealing look to the website, as well as a newly redesigned call to action that would capture more leads.
Key Activities
Visual overhaul
Introduced pops of color to the previously black and white website, as well as more visually interesting images and layout.
User experience enhancement
I redesigned the customer journey to streamline the process of finding office spaces and focused on clean, easy to use solutions.
Form optimization
Replaced the generic call-to-action button with a more targeted form that allowed users to input their specific office search criteria.
My contribution
We started with having discussions about the brand’s identity, target audience and goals for their business. Taking these things into consideration I crafted multiple versions of a new UI design for Carousel Group’s website. The main focus of the project was implementing accent colours and imagery into their previously black and white design, creating new, user friendly and engaging layouts for the homepage and blog pages, as well as redesigning the call to action, creating an easier way for potential clients to reach out.
